The human experience is becoming increasingly more valuable.
As we move forward in time, human-to-human interactions are going to become more rare and therefore more valuable.
I’m Ethan Beute , Chief Evangelist at BombBomb , host of The Customer Experience Podcast , and recently coauthor of the Wall Street Journal bestseller Human-Centered Communication , together with Stephen Pacinelli . Listen in today to learn about why human-to-human moments triumph over commoditization and how to balance the tech touch with the human touch.
In this episode, I contextualize and share a short passage from a 90-minute interview with me, Steve, and Mathew Sweezey , marketing futurist at Salesforce, during our research for Human-Centered Communication.
Here are some thoughts from the episode:
- Why the power of human-to-human moments increases as we get more digital
- The proportion of rarity and value in human moments
- Why humans are differentiators in sales and CX
- How video messages beat the competition for attention
- What Mat Sweezey’s take is on noise, pollution, and trust
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