The Customer Experience Podcast
The Customer Experience Podcast

Episode · 7 months ago

105. From Cornflakes to Customer Experience, It’s All About Brand w/ Susan Meier


It’s not just a box of cornflakes. It reflects something about you as a parent far beyond ingredients, taste, and health benefits. 


How does your breakfast cereal make you feel about yourself?


In this episode, I interview Susan Meier, Founder and Principal at Susan Meier Studio, about creativity and brand strategy:


Susan & I discuss:


- The relationship between brand and customer experience


- What people are really afraid of about creativity


- The pervasive contempt of design as a waste of time


- The Venn diagram of customer research and customer needs


Check out these resources we mentioned during the podcast:




- Patagonia


- Doximity


- Tony Petito, Singapore Repertory Theatre (& the email)


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