The Customer Experience Podcast
The Customer Experience Podcast

Episode · 7 months ago

105. From Cornflakes to Customer Experience, It’s All About Brand w/ Susan Meier

ABOUT THIS EPISODE

It’s not just a box of cornflakes. It reflects something about you as a parent far beyond ingredients, taste, and health benefits. 

 

How does your breakfast cereal make you feel about yourself?

 

In this episode, I interview Susan Meier, Founder and Principal at Susan Meier Studio, about creativity and brand strategy:

 

Susan & I discuss:

 

- The relationship between brand and customer experience

 

- What people are really afraid of about creativity

 

- The pervasive contempt of design as a waste of time

 

- The Venn diagram of customer research and customer needs

 

Check out these resources we mentioned during the podcast:

 

- Electrifyyourwork.com

 

- Patagonia

 

- Doximity

 

- Tony Petito, Singapore Repertory Theatre (& the email)

 

Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.

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