The Customer Experience Podcast
The Customer Experience Podcast

Episode · 6 months ago

108. Personas Don't Drive Revenue... Mindsets Do w/ Kristin Zhivago


Nobody likes to be sold to. (Not even sellers, if they’re honest.) Instead of being a sale, customers want a specific solution that originates from their current mindset.


In this episode, I interview Kristin Zhivago, Founder and President at Zhivago Partners, about mindset-driven marketing, otherwise known as selling the way that customers actually want to buy. 


Kristin talked with me about:


- How COVID-19 inspired Kristin to formulate mindset-driven marketing


- Why so many companies don’t deliver on their promises


- Customer interviews & mindset immersion


- Selling successfully when nobody likes being sold to


Check out these resources we mentioned during the podcast:


- Kristin’s book is Roadmap to Revenue


- Learn about mindset-driven-marketing: introduction, example, how to sell


Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

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