The Customer Experience Podcast
The Customer Experience Podcast

Episode · 7 months ago

110. The Inbound-Freemium Connection w/ Nicholas Holland


People are coming to your website because they actually want to evaluate you. Who you are online is something that absolutely impacts your business — whether positively or negatively, depending on how you’ve scaled. 


In this episode, I interview Nicholas Holland, General Manager and Vice President of Marketing Hub at HubSpot, about marketing considerations for improving website experiences.


Nicholas talked with me about:


- Why websites are so crucially undervalued right now


- The metrics that matter in on-site experiences


- What’s ahead for marketers in 2021


- Free vs. freemium at HubSpot and beyond


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