The Customer Experience Podcast
The Customer Experience Podcast

Episode · 7 months ago

110. The Inbound-Freemium Connection w/ Nicholas Holland

ABOUT THIS EPISODE

People are coming to your website because they actually want to evaluate you. Who you are online is something that absolutely impacts your business — whether positively or negatively, depending on how you’ve scaled. 

 

In this episode, I interview Nicholas Holland, General Manager and Vice President of Marketing Hub at HubSpot, about marketing considerations for improving website experiences.

 

Nicholas talked with me about:

 

- Why websites are so crucially undervalued right now

 

- The metrics that matter in on-site experiences

 

- What’s ahead for marketers in 2021

 

- Free vs. freemium at HubSpot and beyond

 

Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (149)