The Customer Experience Podcast
The Customer Experience Podcast

Episode · 2 years ago

12. Branding Through Customer Experience Like Apple w/ David Brier


Like it or not, your customer’s experience is your brand.

How do you make your branding win in the long term?

To find the answers, we spoke with David Brier, Chief Gravity Defyer at DBD International, a branding consultancy and agency. He's the author of Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need.

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