The Customer Experience Podcast
The Customer Experience Podcast

Episode · 2 years ago

13. Sales Strategy Mistakes, and How to Fix Them w/ Jeremey Donovan


Your sales strategy is as much science as art. The secret is to understand how to improve the way customers buy, renew, and get retained.

Jeremey Donovan, senior vice president of sales strategy at SalesLoft, the leading sales engagement platform, is an expert in sales strategy.

His top level priority, especially in B2B, is about ROI. A prospect needs to trust that you are the right partner to help them achieve whatever their most pressing business initiative is.

We discussed:

  • The Definition of Sales Success
  • Finding a Needle in a Haystack
  • True Personalization Pays Off
  • What to Do
  • What Not to Do

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