The Customer Experience Podcast
The Customer Experience Podcast

Episode · 2 years ago

3. Why Content Experiences Beat Content Marketing w/ Randy Frisch

ABOUT THIS EPISODE

You feel cheated.

You‘ve tried to create amazing content to win the content marketing game.

And yet your revenue hasn’t shot through the roof. Why?

The problem isn’t your content, it is how you’re putting it all together.


You need to put your content into a content experience framework according to my podcast guest Randy Frisch, who is CMO at Uberflip, a speaker, and author of F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships.

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