The Customer Experience Podcast
The Customer Experience Podcast

Episode · 2 years ago

39. Company Culture as Your Competitive Edge w/ Dutch Bros. Coffee


Customer experience is a moment that is created between two individuals, where a desire meets a craft. Not everyone gets it right every time, but it’s an opportunity to create a moment with another human being as a stimulation for a long-term relationship.

Lance Risser, VP of Southwest Field Operations and Levi Ayriss, VP of Northwest Field Operations at Dutch Bros. Coffee, came on this episode of The Customer Experience podcast to walk us through how to meet customers where they’re at in life and keep your core while expanding rapidly.

What we talked about:

  • Why coffee is what Dutch Bros. does—but it’s not who they are
  • How to grow fast and maintain your culture
  • Several books in the Dutch Bros. resource library
  • The Optimist Creed
  • How to balance high-volume sales and a deeply personal customer experience

Resources we talked about:

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