The Customer Experience Podcast
The Customer Experience Podcast

Episode · 2 years ago

5. The Holy Grail of Connecting With Customers w/ Ann Handley

ABOUT THIS EPISODE

Your content IS your customer experience.

So says the queen of content marketing, Ann Handley, Chief Content Officer of MarketingProfs and author of the best-selling Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Listen to learn:

  • Measuring your content by your brand message
  • The biggest improvements come from the most basic principles.
  • Who is your inspiration?
  • What brand has inspiring customer service?
  • Putting the content customer experience into practice

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