The Customer Experience Podcast
The Customer Experience Podcast

Episode · 2 years ago

52. Video Belongs In These 3 Moments In Your Customer Journey w/ Ethan Beute


If you've been thinking at all about implementing video into your sales or CS process — and let’s face it, you pretty much can’t be a video denier anymore — you're going to love this episode. 

There's been a ton of talk about video lately. Not that highly produced video with background music and a suite of hairstylists, but simple, personal video. Think about these casual and conversational videos as video voicemails.

I’m Ethan Beute, the cohost of the CX series on the B2B Growth Show and the host of the Customer Experience Podcast. I’m talking about adding video into your communication process on today’s episode because it’s the smart next step for you.

I’m going to tell you where to start. So, if you like the idea of video but you're not sure where it belongs, this episode will teach you 3 specific places to implement video and pro tips for how to make the video more effective. 

You’ll also hear:

  1. Why video is great for apologies
  2. The good news that you don’t need a script
  3. What “evergreen” videos are
  4. Time and attention are gifts that can’t be faked

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