The Customer Experience Podcast
The Customer Experience Podcast

Episode · 1 year ago

62. The 6 Layers of Learning: Bloom's Taxonomy w/ Ethan Beute


Because you're listening to this podcast, I can make one pretty good guess about you… You’re a learner. You intentionally seek out information, meaning that you actively learn as a regular part of your life.

I'll go out on another limb and say that in your week to week — at work, at home, or somewhere else — you’re probably also in a teaching role. In other words, you’re both a learner and a teacher. (To my mind, this is also called leadership.) I've got something fabulous for you in this episode that I think you’re going to enjoy as much as I have. It's called Bloom's Taxonomy. 

My name is Ethan Beute, the Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, the host of The Customer Experience Podcast, and the cohost of the CX series on the B2B Growth Show. In this episode, I’ll be sharing my love for learning and how Bloom’s Taxonomy can deepen your understanding of how and why we know what we know.

What I talk about:

  • How I first became aware of Bloom’s Taxonomy
  • A brief history and overview of how the taxonomy has evolved
  • What the 6 layers of learning are
  • Why Bloom’s Taxonomy matters in your day-to-day

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No matter what Wole were in no matterwhat industry we're in, we have to do a lot of teaching and learning if we'regoing to be effective in the work that we do. The single most important thing you cando today is to create and deliver a better experience for your customers,learn how sales, marketing and customer success experts create internalalignment, achieve desired outcomes and exceed customer expectations in apersonal and human way. This is the customer experience podcast, here'syour host, eathand Beaute, because you're listening to this podcast, I canmake one pretty good guess about you and it's that you are a learner. Youintentionally seek out information and you actively learn I'll, also go on alimb and say that in your data day or your week to week, whether at home orat the office or anywhere in between all those places, we find ourselvesyou're, probably also in a teaching role at some point and is both alearner and a teacher. I've got...

...something for you in this episode thatI think you're really going to enjoy. It's called blooms taxonomy. My name isEthon Bute, I'm the chief of angelist at Bombam, coauthor of the BookRehumanize, Your Business, the host of the customer experience podcast and thecohost of the CX series on the btob growth show. I first learned aboutblooms, taxonomy back in elementary school and grend rapids Michigan. Theytook some cut of us out of the elementary school and a couple times amonth. We'd go downtown to a place called the spectrum center. There's areally special learning environment. It was accelerated, it was creative, itw's just awesome and that's where I first encountered the taxonomy and allI remember about it from that time: knowledge, comprehension andapplication blooms. TAXONOMY is a hierarchical model to classify learningobjectives and educational goals N. I didn't have the language for it at thetime, but I knew back then that knowing something was not as good asunderstanding something right, it's...

...good to know it, but it's even moreuseful to understand it or comprehend it, and it's useful to no oneunderstands something, but it's not nearly as useful as actually applyingit right. So you follow along here. It's hierarchicle. It's like Maslo'shierarchy of needs, but around learning. So why am I talking of Hout I here onthe show? Well, I've found myself referring to it a couple of times inLinkedin. It just seems relevant to a lot of conversations that I find myselfin, because we're constantly teaching and learning in our roles, no matterwhat rule we're in no matter what industry we're in, we have to do a lotof teaching and learning if we're going to be effective in the work that we do.So I thought by doing this quick drive by and blooms taxonomy, it would beuseful for you in both of those roles. For example, it can be used, tacross,the entire customer life cycle and the entire employee life cycle, especiallyin spots like on boarding as individuals and teams. We have somelevel of responsibility in learning growth and even change management amongthe primary stakeholders in our business employees and customers. Howdo we move our customers to a...

...successful point? How do we get them onboarded successfully into the productor service? What do they need to know?What do they need to understand? What do they need to actually do? What canthey create, and the same goes of course, for our employees and foryourself, of course, whether in a formal learning environment or justlearning and growing through things like books and podcasts? You can alsothink about where you are in the hierarchy on the topics that you careabout. I don't think you'll be shocked to learn that blooms. taxonomy is namedfor its Creator, Benjamin Bloom He created in one thousand nine hundredand fifty six again as a classification of learning outcomes and learningobjectives. Decades later in two thousand and one it was revised byLauren Anderson and David Crathwall, the original taxonomy from bottom totop again think of it like Masel's hierarchy or the nowdebunked foodpyramid that each one builds on the other toward the highest outcome with Maslo you've got physiologicalneeds and then safety needs and then... and belonging and then esteem. Andthen, of course, the peak is self actualization, with blooms, taxonomy,learning objectives or hierarchicl in this order from bottom to top knowledge,comprehension, application, analysis, synthesis and evaluation, the updatedand revised version again updated in two thousand, and one is structuredlike this remember, understand, apply analyze evaluate create so remember, isknowing memorizing. Recalling remembering understand of COURSEIS, comprehendingorganizing illustrating summarizing write some basic manipulation of theinformation. Then you have a ply solving a problem, selecting a design,reconstructing a process, doing something with what you know andunderstand. Fourth, is analyzed explaining a process answering the widquestions getting to why things are as...

...they are analyzing what's going on inthe application? Fifth is evaluate, making judgments interpretingsignificance illustrating relative value, taking the information thatcomes through analysis and making evaluations based on it and the highestorder is create, creating something truly new, designing new solutions,eliminating the least useful elements of a process or a project or a product,and when you think about things that you've created, you can understand howit was built on all of the previous pieces in the hierarchy. Rememberunderstand, apply, analyze, evaluate and create, as you look at yourself asyou look at your new team members, as you think about your one on ones withpeople who report directly to you, as you think, about your new customers andyour longtime customers when you think...

...about new products or new services ornew features, think about what mastery requires. It requires movement up thehierarchy. It requires building blocks, it requires sequences of training andactivity. As we look to develop ourselves and as we look to develop thepeople around us, it can be helpful to keep this hierarchy in mind to keepblooms taxonomy in mind, especially as you're analyzing and evaluating whereyou are and where other people are and things that need to be learned andthings that need to be done. I hope you found this helpful. If you want to seean illustration of blooms taxonomy, you can visit Bombomcom, that's bombBombcom podcast. We do summaries of every episode. You can go deeper whenI'm interviewing a guest. Of course. I include video clips and a variety ofother elements. I'm here to learnand grow with you. The goal of the customer experiencepodcast is to create more alignment, wholism and intention across our teamsand across our organizations, all in...

...service of creating and delivering abetter experience for our customers. That obviously requires a lot oflearning and growth if you've not yet subscribed. I encourage you to do so. Iappreciate you listening so much if we're not yet connected on Linkein feelfree to reach out. My name is Ethan Baute last name is spelled be? U Te. Ihope you have a great day thanks again clear communication, human connection,higher conversion. These are just some of the benefits of adding video to themessages your sending every day. It's easy to do with just a little guidance,so pick up the official book, Rehumanize Your Business, how personalvideos, accelerate sales and improve customer experience learn more in ordertoday at Bombamcom Bock, that's Bo mb vombcom buck. Thanks for listening tothe customer experience. PODCAST remember. The single most importantthing you can do today is to create and deliver a better experience for yourcustomers, continue learning the latest...

...strategies and tactics by subscribingright now in your favorite podcast player, or visit Bombomcom podcast.

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