The Customer Experience Podcast
The Customer Experience Podcast

Episode · 1 year ago

62. The 6 Layers of Learning: Bloom's Taxonomy w/ Ethan Beute


Because you're listening to this podcast, I can make one pretty good guess about you… You’re a learner. You intentionally seek out information, meaning that you actively learn as a regular part of your life.

I'll go out on another limb and say that in your week to week — at work, at home, or somewhere else — you’re probably also in a teaching role. In other words, you’re both a learner and a teacher. (To my mind, this is also called leadership.) I've got something fabulous for you in this episode that I think you’re going to enjoy as much as I have. It's called Bloom's Taxonomy. 

My name is Ethan Beute, the Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, the host of The Customer Experience Podcast, and the cohost of the CX series on the B2B Growth Show. In this episode, I’ll be sharing my love for learning and how Bloom’s Taxonomy can deepen your understanding of how and why we know what we know.

What I talk about:

  • How I first became aware of Bloom’s Taxonomy
  • A brief history and overview of how the taxonomy has evolved
  • What the 6 layers of learning are
  • Why Bloom’s Taxonomy matters in your day-to-day

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No matter what role we're in,no matter what industry were in, we have to do a lot of teachingand learning if we're going to be effective in the work that we do.The single most important thing you can do today is to create and deliver abetter experience for your customers. Learn how sales, marketing and customer success expertscreate internal alignment, achieved desired outcomes and exceed customer expectations in a personal andhuman way. This is the customer experience podcast. Here's your host, EthanButte. Because you're listening to this podcast, I can make one pretty good guessabout you, and it's that you are a learner. You intentionally seekout information and you actively learn. I'll also go on a limb and saythat in your day to day or your week to week, whether at homeor at the office or anywhere in between, all those places we find ourselves,you're probably also in a teaching role at some point, and it's botha learner and a teacher. I've got...

...something for you in this episode thatI think you're really going to enjoy. It's called blooms taxonomy. My nameis Ethan Butte. I'm the chief of angelist at Bombomb, Co author ofthe Book Rehumanize Your Business, the host of the customer experience podcast and thecohost of the CX series on the BB growth show. Now I first learnedabout blooms taxonomy back in elementary school and grand rapids, Michigan. They tooksome cut of us out of the elementary school and a couple times a monthwe go downtown to a place called the spectrum center. There's a really speciallearning environment. It was accelerated, it was creative, is just awesome,and that's where I first encountered the taxonomy and all I remember about it fromthat time knowledge, comprehension and application. Blooms taxonomy is a hierarchical model toclassify learning objectives and educational goals and I didn't have the language for it atthe time, but I knew back then that knowing something was not as goodas understanding something right. It's good to...

...know it, but it's even moreuseful to understand it or comprehend it. And it's useful to know and understandsomething but it's not nearly as useful as actually applying it right. So youfollow along here. It's hierarchical, it's like maslow's hierarchy of needs, butaround learning. So why am I talking of how to hear on the show? Well, I've found myself referring to it a couple of times in Linkedin. It just seems relevant to a lot of conversations that I find myself inbecause we're constantly teaching and learning in our roles. No matter what role we'rein, no matter what industry were in, we have to do a lot ofteaching and learning if we're going to be effective in the work that wedo. So I thought by doing this quick drive by and blooms taxonomy,it would be useful for you in both of those roles. For example,it can be used across the entire customer life cycle and the entire higher employeelife cycle, especially in spots like on boarding. As individuals and teams,we have some level of responsibility and learning, growth and even change management among theprimary stakeholders in our business, employees...

...and customers. How do we moveour customers to a successful point? How do we get them on board andsuccessfully into the product or service? What do they need to know? Whatdo they need to understand? What do they need to actually do? Whatcan they create, and the same goes, of course, for our employees andfor yourself of course, whether in a formal learning environment or just learningand growing through things like books and podcasts, you can also think about where youare in the hierarchy on the topics that you care about. I don'tthink you'll be shocked to learn that blooms taxonomy is named for its Creator,Benjamin Bloom. He created it in one thousand nine hundred and fifty six,again as a classification of learning outcomes and learning objectives. Decades later, intwo thousand and one it was revised by Lauren Anderson and David Crathwall the originaltaxonomy from bottom to top. Again, think of it like Maslow's hierarchy orthe now debunked food pyramid, that each one builds on the other toward thehighest outcome. With maslow you've got physiological needs and then safety needs, andthen love and belonging and then esteem and...

...then, of course, the peakis self actualization. With blooms taxonomy, learning objectives or hierarchical in this order, from bottom to top, knowledge, comprehension, application, analysis, synthesisand evaluation. The updated and revised version, again updated in two thousand and oneis structured like this. Remember, understand, apply, analyze, evaluate, create. So remember is knowing, memorizing, recalling, remembering, understandof courses, comprehending, organizing, illustrating, summarizing, right, some basic manipulationof the information. Then you have apply, solving a problem, selectinga design, reconstructing a process, doing something with what you know and understand. Fourth is analyze, explaining a process,...

...answering the why questions, getting towhy things are as they are, analyzing what's going on in the application. FIV is evaluate, making judgments, interpreting significance, illustrating relative value,taking the information that comes through analysis and making evaluations based on it. Andthe highest order is create, creating something truly new, designing new solutions,eliminating the least useful elements of a process or a project or a product.And when you think about things that you've created, you can understand how itwas built on all of the previous pieces in the hierarchy. Remember, understand, apply, analyze, evaluate and create. As you look at yourself, asyou look at your new team members, as you think about your one onones with people who report directly to you, as you think about yournew customers and your longtime customers. When you think about new products or newservices or new features, think about what...

...mastery requires. It requires movement upthe hierarchy, it requires building blocks, it requires sequences of training and activity. As we look to develop ourselves and as we look to develop the peoplearound us, it can be helpful to keep this hierarchy in mind, tokeep blooms taxonomy in mind, especially as you're analyzing and evaluating where you areand where other people are on things that need to be learned and things thatneed to be done. I hope you found this helpful. If you wantto see an illustration of blooms taxonomy, you can visit bombombcom. That's bombbombcom slash podcast. We do summaries of every episode. You can go deeperwhen I'm interviewing a guest, of course I include video clips and a varietyof other elements. I'm here to learn and grow with you. The goalof the customer experience podcast is to create more alignment whole is m and intentionacross our teams and across our organizations,...

...all in service of creating and deliveringa better experience for our customers. That obviously requires a lot of learning andgrowth. If you've not yet subscribed, I encourage you to do so.I appreciate you listening so much. If we're not yet connected on Linkedin,feel free to reach out. My name is Ethan Butte. Last name isspelled Beute, and I hope you have a great day. Thanks again.Clear Communication, Human Connection, higher conversion, these are just some of the benefitsof adding video to the messages you're sending every day. It's easy todo with just a little guidance, so pick up the official book. RehumanizeYour Business. How personal videos accelerate sales and improve customer experience. Learn morein order today at Bombombcom Book. That's bomb bombcom book. Thanks for listeningto the customer experience podcast. Remember, the single most important thing you cando today is to create and deliver a...

...better experience for your customers. ContinueLearning the latest strategies and tactics by subscribing right now in your favorite podcast player, or visit Bombombcom podcast.

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