The Customer Experience Podcast
The Customer Experience Podcast

Episode 132 · 1 month ago

132. Bringing Empathy Back to Cold Emails w/ Jason Bay


The last cold email you received probably made you feel disengaged at best. It’s also the reason why the average cold email response rate is 1%.

In this episode, I interview Jason Bay, Chief Prospecting Officer at Blissful Prospecting, about bringing empathy back to the sales process.

We also talked about:

- The 2 sales enablement fails and what should replace them

- The REPLY method for cold emailing

- The next wave of video and his video strategy

- Long form content vs. bite-sized content

Check out these resources we mentioned during the podcast:


- Jason Bay on LinkedIn

- Proposify

- Apple

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