The Customer Experience Podcast
The Customer Experience Podcast

Episode 139 · 1 month ago

139. Building Customer-Centric Innovation Into Your Company Culture w/ Dennis Geelen


If you can combine customer-centricity and innovation as a cultural mindset pervasive throughout your company, then you’ve really got a recipe for long-term success.

In this episode, I interview Dennis Geelen, Founder at Zero In and author of The Zero In Formula, about building customer-centric innovation into the company's cultural mindset.

Dennis and I also talked about:

- The 3 main components of customer experience

- Why indifference, not hate, is the opposite of love

- All things CCI and how it affects culture

- Calculating the lifetime value of your customers

- Reducing hunger and raising community love

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