The Customer Experience Podcast
The Customer Experience Podcast

Episode 140 · 7 months ago

140. Creating Sales and Customer Success Alignment w/ Ethan Beute


Two of the least aligned teams are often sales and customer success. I’ve learned so much from my podcast guests about why that’s problematic and what to do about it.

I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Join me to hear some strategies for promoting alignment between CS and sales.

Here are some thoughts from the episode:

- How marketing affects CS

- Making sales to customer success handoffs better

- What CS can teach sales and what sales can teach CS

- Aligning pre-sale and post-sale for customer retention

- The success leader is the conduit between the company and customer

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