The Customer Experience Podcast
The Customer Experience Podcast

Episode · 1 month ago

224. How to Identify and Keep Loyal and Lucrative Customers w/ Ali Cudby


Did you know that in most cases, the top 20% of a company’s customers tend to deliver the vast majority of their revenue?

In Today’s episode, Ethan speaks with Ali Cudby Co-Founder & CEO at CXology and Alignmint Growth Strategies. Ali is the author of multiple books including: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

This episode covers:

  • How to Identify and Keep Your Most Lucrative and Loyal Customers
  • What the key differences are between Lucrative loyals, Limited Loyals and Lazy Loyals
  • How Customer Success defines a function and Customer Experience defines an ethos
  • When you must differentiate between Customer Success and Customer Experience
  • What is the “Bullseye Message?"  

More information about Ali Cudby and today’s topics:

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