The Customer Experience Podcast
The Customer Experience Podcast

Episode · 1 year ago

112. Leading and Selling with Noble Purpose w/ Lisa Earle McLeod


Purpose is your reason for being — why you do what you do. But noble purpose means that what you do is in the service of others. When you have a noble sales purpose, your reason for serving others sits at the center of your commercial model. And that changes everything.


In this episode, I interview Lisa Earle McLeod, Founder and Keynote Speaker at McLeod & More, Inc., about how noble selling purpose utterly changes CX and EX for the better.


Lisa shared so many actionable pieces of wisdom in our conversation. Here are 3 things you can do immediately and for free:


- Find and share your customer impact stories


- Ask how the customer will be different as a result of doing business with you


- Open every meeting with 90 seconds featuring one of your customers to bring them to life for your team


Check out these resources we mentioned during the podcast:


- Lisa is the author of Selling with Noble Purpose


- Lisa is a LinkedIn Learning instructor with courses like Leading with Purpose


- Follow Lisa for her “Work on Purpose” newsletter


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