The Customer Experience Podcast
The Customer Experience Podcast

Episode 131 · 9 months ago

131. Returning the Human Voice to Marketing w/ Mark Schaefer


Are we using technology to create barriers between us and our customers? Or are we doubling down on things we know that our customers respond to, like a human voice that’s friendly, accessible, and even vulnerable?

In this episode, I interview Mark Schaefer, COO at B Squared Media and author of Marketing Rebellion, about returning the human voice to the center of marketing.

Mark also talks with me about:

- Cumulative advantage vs. competitive advantage

- Two thirds of your marketing is done by your customers

- A fracture is a business opportunity

- The role of momentum in change

Check out these resources we mentioned during the podcast:

- {grow} blog


- The Cumulative Advantage

- Marketing Rebellion

- Mark on LinkedIn

- Mark on Twitter

- Keith Reynold Jennings

- The North Face

- Glossier

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