The Customer Experience Podcast
The Customer Experience Podcast

Episode 122 · 1 year ago

122. CX at Getty Images: Shifting to Authenticity and Evoking Emotion w/ Grant Farhall


When your customer base is everyone who needs images (which more or less means everyone), your customer experiences will look as different as your customers do.

What do you focus on to deliver exceptional CX? Among many other things, you have to be easy to trust.

In this episode, I interview Grant Farhall, Chief Product Officer at Getty Images, about delivering a supply of compelling imagery and video content to customers — when customers have such different needs.

Grant and I discuss:

- Delivering flexibility to a broad customer base

- Creating a powerful and intuitive search experience (plus Grant’s top search tip)

- The power of searching concepts and emotions

- Authentic, raw, and real images

Check out these resources we mentioned during the podcast:

- Shazam

- Craig Peters, CEO at Getty Images

- Getty Images

- iStock

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