The Customer Experience Podcast
The Customer Experience Podcast

Episode 133 · 1 month ago

133. The 4 A’s of Customer Experience w/ Leah Chaney


Not only should everyone want to have customer experience as an integral part of their org’s DNA, but they should also be accountable for the fact that they are a part of the customer’s experience.

In this episode, I interview Leah Chaney, Founder and Chief Experience Officer at BetterGrowth, about her brilliant 4 A’s of Accountability bucketing system.

Leah talked with me about

- How customer experience is like a theme park

- The 4 As and how to scale them

- How to weave retention into all of your goals

- Cultural impediments to the CX conversation

Check out these resources we mentioned during the podcast:

- Buc-ee’s

- BreakoutCS

- Revenue Collective

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